Fascinated by the everyday, artist Jayde Houareau, explores her local supermarket, mining the aisles for inspiration. She prowls the internet in search of out dated advertising campaigns for Panadol, Doritos, Panasonic and Pantene. Taking note of every product that comes into her life, into her pantry, her garden shed and her bathroom, Houareau takes the everyday and elevates it to something wonderful.
Houareau works mainly in paint, creating large repetitive bodies of work. Here Houareau addresses different products from the supermarket aisle and highlights our consumerist culture.
Houareau’s past work visits the nostalgia of chicken nuggets and chips, frog in a pond or the waft of crème de menthe at an 80’s cocktail party. Often at the end of the day Houareau will research and revel in the old footage of an old Crunchie or yellow pages advertisement. Houareau reminds us of the comfort of revisiting our past and the everyday. The KFC that you may go to every Sunday night, the weed killer used in the garden every spring or the family ice cream mission are all things part of a ritual that we incorporate into our lives.
LAUNCH: Thursday 14 August, 6pm – 8pm
EXHIBITION: 14 August – 28 September
VENUE: FCAC Gabriel Gallery
As part of our ArtLife program.
1-3. Paintings by Jayde Houareau